AFC Ajax — CAMPAIGN IDENTITY FOR FUTURE GOALS
© 2022
Together with Ajax and Sandals we've concepted and developed guidelines for the brand new iniative called 'Future Goals'. Our task was to create a visual language that fits right in the island and tells the story.
Services
Agency: One:Nil
Development : Dennis Snellenberg
Ajax and Sandals Resorts join forces to facilitate football in The Caribbean
Children in Curaçao are celebrating new goals, as AFC Ajax and Sandals Resorts, together with its philanthropic arm, the Sandals Foundation, launch an island-wide program that creatively turns fishing nets sourced from the ocean and plastic waste into colorful football goals. Through the new Future Goals program, primary schools across the Dutch Caribbean island are set to receive new football equipment, accompanied by a sports program designed by the professional football team. With a common objective of empowering children through the game of football and providing the resources to play, the program marks the beginning of a collaboration between AFC Ajax and SRI, which is opening a new resort on the island.
